Tamaasha turns new track ‘Paisa Phenk’ into marketing campaign for unpaid artists - The News Observers - Business & World News

Tamaasha turns new track ‘Paisa Phenk’ into marketing campaign for unpaid artists

Tamaasha turns new song ‘Paisa Phenk’ into campaign for unpaid artists

KARACHI: Tamaasha, the band, began its musical profession from Pepsi Battle of the Bands (BoB) season three. The group sang Aaroh’s Raag Neela in entrance of its lead vocalist, Ahmed and there has been no stopping these boys since.

They surprised the judges with their performances and earned well-deserved standing ovations in numerous episodes all through the season.

Nevertheless, a lot to their dismay, they didn’t get to take the winner trophy dwelling. Whereas this was notably because of the lack of votes, Tamaasha’s musical trajectory has been on a excessive of late.

Identified for the fiery angle of its members, Tamaasha just lately launched a brand new track Paisa Phenk and it has turning into the discuss of the city for causes that should be highlighted.

The track sheds mild on one of many many issues that artists face within the Pakistani business – funds.

The band shared a publish on its official Fb web page, explaining the theme of the track that explores how artists from throughout the nation are both not paid or underpaid for his or her particular person artwork varieties.

The publish reads, “For too lengthy have artists in Pakistan struggled to make a residing, to seek out the correct platform and compelled to work for ‘publicity’! With the launch of our debut single, Tamaasha calls on the artist neighborhood of Pakistan to stand up and get their voices heard!”

By Paisa Phenk, Tamaasha goals to offer artists with a platform the place they’ll voice their considerations in regards to the ills of the business.

“You could be a musician, an artist, a author, a designer, a photographer, or a practitioner of any artwork type in any respect! Assist the “type”:104,”tn”:”*N””>#PaisaPhenk motion if you happen to consider you deserve higher alternatives, ample compensation, or just consider that artists in Pakistan deserve RESPECT,” the publish additional states.

Actor and Decide on BoB, Fawad Afzal Khan got here ahead, endorsing the marketing campaign in a video he posted on Fb. Callong it a ‘self-titled’ track, the Khoobsurat actor wished the boys good luck.


The band is now encouraging artists to share their struggles with the world. It tweeted saying, “Artists are human beings; encouraging and respecting them will certainly result in the world we want!” –  SHARE YOUR STORY at .

Guitarist Zahid Qureshi tweeted, “For individuals attempting to make a residing out of their artwork, they should receives a commission. Some do, lots don’t. Time to vary that.”

Artists from totally different walks of life have proven help for the track and the motion it has now was.

Sarah Awan, a choreographer and dancer primarily based in Lahore is in favour of the marketing campaign. She has studied dance in her hometown of Oxford and is proficient in Hip-Hop, up to date, vogue, street-dance, ballroom, tango and mime.

Anarchy, a reconciliation of two well-known dance crews; Junior Jabbz and Contemporary Souls are primarily based in Karachi. The group breaks conventional norms of dancing in Pakistan by representing Hip-Hop and City type dancing collectively. They tweeted in help of the ‘Paisa Phenk’ motion too.

No surprise the band is musically influenced by Pakistani heavyweights Junoon and Mauj.

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