KARACHI: Making the most of seasonality, Honda Atlas Automobiles Pakistan has elevated its automobile costs within the vary of Rs20,000 to Rs100,000 as a way to offset the lower in revenue margins.
The Japanese automaker elevated the value of BR-V MT by Rs100,000 to Rs2.999 million from Rs2.899 million, based on an organization discover despatched to its sellers.
The second largest worth hike was made in Civic Turbo. The automobile grew to become costlier by Rs80,000 to Rs4.479 million from Rs4.399 million.
The corporate jacked up the value of BR-V CVT by Rs50,000 to Rs3.149 million from Rs3.099 million. The worth of BR-V S CVT was additionally raised by Rs50,000 to Rs3.299 million from Rs3.249 million.
It elevated the value of 1.8L VTI SR CVT by Rs30,000 from Rs3.749 million to Rs3.779 million. The worth of 1.8L VTI CVT rose by Rs50,000 to Rs3.549 million from Rs3.499 million.
The worth of 1.3L MT went up by Rs20,000 to Rs2.329 million from Rs2.309 million whereas 1.3L AT grew to become costly by Rs20,000 to Rs2.509 million from Rs2.489 million.
The worth of 1.5L MT was raised by Rs20,000 to Rs2.389 million from Rs2.369 million and 1.5L AT additionally received costlier by Rs20,000 to Rs2.559 million from Rs2.539 million.
Equally, 1.5L Aspire MT will now value Rs2.559 million, up Rs20,000 from Rs2.539 million, whereas 1.5L Aspire AT shall be bought at Rs2.719 million, additionally up Rs20,000 from Rs2.699 million.
Honda Atlas has adopted within the footsteps of its counterparts – Pak Suzuki Motor Firm and Indus Motor – in an obvious bid to benefit from seasonality to enhance its revenue margins, based on an trade supply.
In November 2019, the auto sector recorded a decline of 44% in gross sales that stood at 9,789 items in comparison with 17,442 items in the identical month of earlier 12 months.
Honda Atlas was the main loser among the many three Japanese automakers in Pakistan as its gross sales plunged 62% to 1,303 items in November.
The auto trade had been on a bumpy trip in 2019 on account of depreciation of the rupee towards the US greenback and a excessive rate of interest. Automakers elevated costs greater than as soon as however the present worth hike appears to be an try and benefit from seasonality as many shoppers watch for the brand new 12 months to buy new autos.